Our commercials
Our commercials

Campaigns

Lights, Cameras, Bananas

Chiquita is one of the world’s most popular brands due in part to our beloved commercials and print ads over the years. We’ve compiled a whole bunch of favorites for you to enjoy.

As a leading, iconic brand, we have a big ambition – we want to be the banana of choice in every market we are present. Our brand positioning Playful by Nature puts us at the heart of our consumers.

In 2015 Chiquita launched the Just Smile! campaign as our creative platform to connect Chiquita bananas and consumers in a playful way. In 2017, we started the We Are Bananas campaign in order to make consumers 'feel' the fun.

We’re the leader in banana leadership. Because we have pushed the boundaries of the industry for decades, our brand is iconic and known the world over. We honor this heritage not by playing defense, but by continuing to bravely go where other banana brands wouldn’t dare go.

1952 CHIQUITA BANANA ADVERT
Commercial 1952
2016 CHIQUITA JUST SMILE ADVERT
Just Smile
2017 BANANA SUN ADVERT
2017 BANANA SUN ADVERT

A SELECTION OF OUR HISTORICAL AND RECENT ADVERTISEMENTS